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When starting a website, choosing a domain name is one of your most important decisions. Your domain name serves as your online address and is one of the first things people will see when they come across your website. But did you know that the domain name you choose can also impact your website’s search engine ranking.
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Why .COM is the King of Domain
Whether you’re setting up a new company site or a personal blog, the .com domain shows you mean business. Customers will know your online store isn’t a figment of their imagination when they see it hosted on a .com site.
Instantly recognizable, the .com extension is the gold standard for domain names. One of the original and most popular Top Level Domains (TLDs) on the web, a .com domain shows you mean business.
Google loves a .com domain because it’s the oldest and largest
The .com domain extension is by far the most used and valuable domain suffix. Put bluntly, Google is biased towards websites with a .com TLD.
Although businesses may wonder why .com is still afforded so much authority by Google. The answer is within human interaction with the search engine. Cognitive fluency favours a top level domain (TLD) that’s easy and familiar.